New IF3 feature Resurfacing brings dead leads back
Resurfacing is introduced to IF3 to help teams maximize their marketing spend.
Let’s say you have $10k for your real estate marketing…
What do you spend that on?
Direct mail, texting, cold calling, pay-per-click ads?
Once those leads funnel into your CRM from that marketing, how many times do you follow up?
Once, twice, three, maybe four times at most?
Then what do you do with them, mark them as dead and forget about them forever?
Much like an iceberg, most investors focus on the clearly visible leads that convert to deals 15-30 days after you generate them.
But what about all those leads that said they weren’t interested at the time?
They were on your marketing list for a reason, they had a pain point.
Just because they aren’t interested today… doesn’t mean they won’t be in 30 days, 3 months, or 6 months!
We’ve come up with a solution to help do just that…
It’s called resurfacing!
The bulk of leads from any campaign end up “dead”.
Who should focus on those leads? Your lead managers, acquisition managers? And how should they do it?
I want to show you a system we’ve created to manage those leads, resurface them to the right people, and keep your top closers focused on hot deals.
Let another person focus on resurfaced opportunities that they push to your top closers when they are hot again and ready to close!
Learn how to build dead reasons that let your team clear out their pipeline efficiently.
Discover the automation you can build to resurface those dead leads to specific people.
Finally, hear how this system has revolutionized how Brandin’s team process leads and the extra deals it’s brought to him.
Watch the replay below to learn more!
Leave a Reply