Meet Mike Hambright
Mike Hambright, Founder of InvestorFuel and Co-Founder of InvestorMachine, joins the show to share what separates the top investors in his mastermind and how to dial-in your direct mail to make 2022 your best year yet.
Direct Mail with InvestorMachine Episode Outline
0:00 Intro on Mike
Mike started real estate investing in 2007-2008 with his wife after leaving corporate America.
He did 65-75 flips a year in the Dallas market, got a couple of rentals and then started coaching.
Mike helped build one of the biggest home-buying franchises but out of the business about 5-6 years ago.
This was the beginning of starting the InvestorFuel mastermind, he’s always been a community guy and a connector. That’s a big part of what defines Mike today. He’s been doing a lot of coaching mainly with established investors.
5:15 Investors Main challenge is Lead generation
Mike and team came up with a way to formulate data and provide a done-for-you lead generation service which is mainly direct mail, skip tracing, and list-stacking on steroids.
Texting and Cold Calling are under the microscope right now. Mail is simply not going to go away. Its reliable and allows us to target people.
Cost per deal has increased, so investors need to be more precise and less sloppy. Consistency in marketing and all your systems are crucial.
You can go the cheap route with direct mail or many things in life, but you get what you pay for.
InvestorMachine can also skip trace and provide the list for you to cold call and text.
“Hotsheets” every Monday morning go out to InvestorMachine for the hottest prospects after going through 40+ data points.
14:00 InvestorMachines’ Method
They are completely transparent about their method, it’s just a lot of work to replicate.
They take Base Data, refresh it routinely, and build on top of it…there’s about 40 different lists they go after
Scoring properties: For example probate leads score higher than code violation.
InvestorMachine operates in about 250 markets and they’re able to update in real-time scores for each property and prospect.
17:00 What separates high volume investors
- Mindset: Believing they can do it, getting around the right people and seeing whats possible
- Doing everything just a little bit better
19:00 What is financial freedom to you
For Mike and his network, Financial Freedom is more so about having time than emphasis on money.
21:00 The White Glove approach with InvestorMachine
Real-time people to help with live customer support, account reviews to go through data and performance
Investors by nature are trying to “get things for the cheap”, which can be good to do things in life. When getting Lasik surgery, you shouldn’t opt for just the cheapest option
InvestorMachine clients get a 2-3x return in their direct mail efforts vs cold calling and texting.
25:30 Numbers around Direct Mail and New A.I. system
Rates the call as far as how calls are being handled, can score the call, and put it back into their data to do machine learning. Allow for more reporting on how their members are doing.
28:00 Jason Lewis and Mike becoming business partners
Jason joined InvestorFuel 3 years ago
Summer of 2019 InvestorMachine was first launched as somewhat of a beta service
34:00 Gratitude Journal
He’s always practiced gratitude, but the last 3 weeks has actually put a process to it
Mike has been trying to focus more on the specific things he’s grateful for and why
Direct Mail with InvestorMachine on YouTube
Direct Mail with InvestorMachine on our Podcast
Links and Resources Mentioned
- Done for you Direct Mail – www.theinvestormachine.com/investorfuse
- InvestorFuel – Top REI Mastermind – https://investorfuel.com/investorfuse
Mike Hambright, Founder of InvestorFuel and Co-Founder of InvestorMachine, joins the show to share what separates the top investors in his mastermind and how to dial in your direct mail to make 2022 your best year yet.
Mike is a veteran real estate investing entrepreneur who has rehabbed and wholesaled ~400 houses, and has built a rental portfolio consisting of single-family properties and an ownership stake in over $35M of multi-family investments. In addition to his extensive investing experience, he is the founder of FlipNerd.com and has produced over 1,500 video podcasts (with millions of views and downloads).
Mike has coached hundreds of real estate investors directly, thousands indirectly, and is a sought after advisor to many of America’s top real estate investors through his Investor Fuel Real Estate Mastermind, a leading organization of over 100 of the nation’s leading investors. Additionally, Mike is the co-founder of Investor Machine, a cutting edge, data-driven lead generation agency for real estate investors.
Mike is a husband to Lindsay and a father to Jake.