“Automated lead follow up” gets thrown around loosely by real estate investors. On this post, we’ll dispel some of the misconceptions about what it really means to “automate” your follow up activity. “The best automation is a great virtual assistant…” – Joe McCall Quick note on Automation Vs. Outsourcing Automation refers to technology doing specific […]
Three Pillars of Real Estate Marketing: Lead Management
The Three Pillars of Real Estate Marketing: Part Two In this post, we’ll dissect the elements of the Second Pillar of Real Estate Marketing: Lead Management “The fortune is in the follow up”-Every marketing guru ever In Part One of this series on the “Three Pillars of Real Estate Marketing,” we discussed how to generate leads […]